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Netflix Wants to Get Cheaper with Ads

Streaming service Netflix is ‘actively’ working on an offer that should be cheaper, and supported by advertisements. That is what the French team of the company said.


Currently, Netflix, like many of its streaming competitors, touts itself as an ad-free platform. Unlike regular television, your series will not be interrupted and you can binge watch to your heart’s content. But the company faces a lot of competition from services like Disney+, and is also losing subscribers for the first time after a strong corona period. Ideas about new subscription formulas were therefore discussed.

The New York Times already reported rumours last month that the streaming platform wanted to introduce a cheaper model with advertisements. That has now been confirmed by Netflix’s French department. “We don’t have a precise timeline yet,” Anne-Gabrielle Dauba-Pantanacce, spokesperson for Netflix France, told AFP. “We’re working on it. It’s a priority, the idea of giving subscribers more options in the context of higher inflation.”

It is not yet clear who we will deliver advertisements to. According to The Wall Street Journal, talks are already underway with Google and Comcast. Another question mark is where those advertisements will go. If they end up neatly in the middle of an episode, the difference from classic cable TV or even YouTube is not far off.

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