Microsoft puts an end to its live streaming service Mixer. Instead, the tech giant will partner with Facebook Gaming, Facebook’s streaming service.
Microsoft acquired the service in 2016 and wanted to rival it for Amazon’s hugely popular game streaming platform, Twitch.
In an effort to snag viewers, it offered several streaming stars several million exclusive contracts last year. Ninja, a popular Fortnite streamer, went to Mixer and turned off his Twitch channel.
But now it’s over with Mixer. The deal is part of a broader agreement between Microsoft and Facebook, where Microsoft plans to introduce features on its Xbox gaming console that also integrate with Facebook and Instagram.
The platform will disappear on July 22 and will redirect to the Facebook Gaming site and app from then on…
The announcement comes quite abruptly and seems to surprise a lot of people, including streamers and employees of Mixer.