The verification check marks should make it easier to distinguish emails from real company accounts from fake spam emails.
So the verification checkmark primarily only comes to larger organizations. However, it’s part of Gmail’s wider effort to fight spam and fake accounts. It was introduced in 2021 as Brand Indicator for Message Identification (BIMI).
Companies can use this function to display their company’s logo as an avatar in their emails, among other things. The prerequisites are that companies have established strong authentication and verified their brand logo.
Google is now releasing BIMI with a blue verification checkmark to help users identify legitimate email senders, the company writes in a blog post. The feature should be available by the end of this week.